B&D Rebrands Partnerships Division to Create Stand-Alone Company ‘Bridge’

Full-service marketing agency Brand & Deliver has rebranded its partnerships division to create a stand-alone company named Bridge.

Bridge, the partnership platform for brands and entertainment, uses a data-led approach to provide the best matches along with an increasing focus on A.I. driven solutions. It will take the guesswork out of brand partnerships and create campaigns which are backed by quantitative data.

It marks the first time the agency has made the decision to expand an internal division into a stand-alone business. The move will allow Bridge to focus squarely on building industry-leading partnerships between global brands. Bridge will also have access to B&D’s internal studio for campaign activation.

Bridge builds on 20 years of marketing & entertainment partnership expertise, and works with clients including Danone Waters Global, LG Mobile, Square Enix, Warner Pictures, Peperami, Cheestrings, JET and others.

B&D Group CEO, Ben Gallop, said: “We’re incredibly excited about the launch of Bridge. Since we formed the partnerships division within B&D, it has grown into an industry-leading, award-winning arm of the business. To aid its further expansion we believe Bridge should develop its own identity as experts in the partnerships industry.”

Richard Barnes will take on the role of Bridge’s CEO and Ros Carmoody will be Bridge’s managing director.