senckađ
Group745
Group745
Group745
Group745
Group745
Group745
EDITION
Global
USA
UK
AUNZ
CANADA
IRELAND
FRANCE
GERMANY
ASIA
EUROPE
LATAM
MEA
Creative in association withGear Seven
Group745

Brand & Deliver Creates Consumer Brand for Hanger Alternative 'Janger'

07/03/2019
Creative Marketing Agency
London, United Kingdom
45
Share
Agency delivers website and consumer-facing shop along with tone-of-voice guidelines

A Janger is a lightweight, compact alternative to a traditional hanger with a strong presence in the B2B retail industry. Janger recognised its product also has huge potential in the B2C market and appointed Brand & Deliver to create its consumer brand identity, as well as its go-to-market strategy.

Brand & Deliver’s brief is to create a friendly and approachable brand identity and ensure a consistent feel across its products and communications. The approach leverages bright, flat colours and uses playful animation and video to describe Janger’s key benefits in a simple manner. As part of the brand identity, Brand & Deliver designed and built a website and consumer-facing shop, along with tone-of-voice guidelines.

Rob Pratt, creative director at Brand & Deliver, said: “Our approach was to position Janger first as the ultimate travel accessory and second as the perfect householder organiser. We created an identity that’s bright and bold, with heaps of personality. We’re excited to see how Janger grows in the future.”

SIGN UP FOR OUR NEWSLETTER
Work from Brand & Deliver
ALL THEIR WORK
SUBSCRIBE TO LBB’S newsletter
FOLLOW US
LBB’s Global Sponsor
Group745
Language:
English
v10.0.0