Brand & Deliver Launches Pop-Up Phone Spas for Three’s #PhonesAreGood Campaign

Telecoms giant Three Mobile recently appointed Brand & Deliver to design and create a nationwide pop-up to support its #PhonesAreGood campaign. Brand & Deliver’s brief was to support the campaign with a nationwide in-store activation, making Three famous on the high-street. The agency created a smartphone ‘salon’ to freshen up visitor’s phones and give away some free accessories.

The activation was rolled out at 12 stores across the country, chosen for their popularity with teenagers and young adults, Three’s target demographic for this campaign. Participating stores were transformed with artificial foliage, rose petals in bowls, LED candles and a graphic of a smartphone with its ‘head’ comfortingly wrapped in a towel. Brand & Deliver handled everything from stand build, install & dismantle, design, logistics, giveaways and staffing. The activation has been so successful that Three using the same structure to promote its recently updated pay-as-you-go offering.

Hayley Lawrence, managing director at Brand & Deliver, said “We’re extremely proud to handle the in-store activation for Three’s latest campaign. The pop-up spas proved a huge success with visitors really valuing Three offering phone maintenance for free.”

Brand & Deliver is a full service creative marketing agency delivering experiential, digital, film, design, partnerships/promotions and marketing to a number of leading technology and entertainment companies.

Read more about Three's #PhonesAreGood campaign here.