Centrum Multivitamins Advocate for LGBTQ+ Inclusive Advertising with Outvertising and Preen

‘However, You Love, Love Yourself’ the winning concept of the Outvertising Accelerator Award in partnership with GSK/ Centrum is currently running across Facebook to an audience of millions. 

In November 2021, creative video agency, Preen, was awarded the 2021 Outvertising Awards 'Accelerator Award' for their LGBTQ+ inclusive concept ‘However you love, love yourself.’ 

The Accelerator Award, in partnership with Centrum and GSK, is awarded to the winning response to an open creative brief which is there to actively foster more positive inclusion of LGBTQ+ in the advertising of the featured brand, Centrum. 

Developed by creative director, Jez Furlong and the Preen team, the award winning idea 'However You Love, Love Yourself' was chosen by judges at GSK and Outvertising and awarded with a £20k budget to bring the idea to life. The final film was animated at The Nest Post, the sister company of Preen and part of The Cherryduck Group. 

Tom Holmes, global partnerships manager, consumer healthcare at GSK: “Preen’s concept, ‘However you love, love yourself’ stood out to us as a beautifully simple and powerful idea that had the potential to really make an impact in terms of our positioning as an inclusive brand. This is something that is incredibly important to us, as GSK is committed in the long term to inclusive marketing and representation across its brands. Working with the team to bring the idea to life has been a great experience, they’re collaborative and really understood the importance of this project to us and we’re really pleased with how the project has turned out.”

Jerry Daykin, commercial director, Outvertising: “The Outvertising Accelerator Award was a really exciting opportunity to have creatives explore a deliberately inclusive brief, complete with a broad range of relevant insights on the LGBTQ+ community. There were some really strong entries for the Accelerator Award but Preen’s concept stood out to us as authentic and relatable, and we were delighted that the brand team ultimately chose to go with it. It’s fantastic to now see the work live and we thank both Preen and GSK for their partnership!” 

Jez Furlong, creative director, Preen: “The most positive thing for me was that our idea was received in the right way. The key thing for us was not to be tokenistic in anyway.”