Dos Equis Keeps It Interesante with Brilliant Summer Spots
Dos Equis is bringing its interesante point of view to all the stuff that makes summer great, from weddings to pool parties to 80’s night at the local bar. Droga5's new campaign aims to encourage drinkers to make every summer drinking occasion interesante with the help of Dos Equis.
Enter 'Keep Summer Interesante,' a campaign consisting of a series of films that takes relevant summer moments and makes them interesante.
'Hit Single' is a loving tribute to timeless summer jams and 1980s MTV Spring Break live performances, transforming Bonnie Tyler’s 1983 hit single “Total Eclipse of the Heart” into a ballad about the trials and tribulations of ordering Dos Equis and appetizers at a crowded bar — all to encourage drinkers to make every moment interesante.
'Toast' portrays a father making a deeply moving speech at his daughter’s wedding, reading from the origin story printed on the back label of every Dos Equis bottle, taking everyone on an emotional journey that doesn’t leave a dry eye in the house.
