Foxy Bingo Embraces its Inner Foxiness in Energetic Spot

On air from tomorrow (24th November 2022), Foxy Bingo are relaunching their brand with a new playful, wacky, and foxy campaign, created by neverland.

Following a teaser film released in October featuring the ‘BoomFox’ - a fox styled boombox that features in the main TV ad – the new campaign launches across TV, Radio and Online today, and aims to get people embracing their inner foxiness and to ‘Get Their Fox On’. 

Shot by Noah Harris of Agile films, the launch spot see customers of a beauty salon - Dirty Girtie’s - burst into an energetic moment of dance as they channel their inner foxiness. Backing the film is the 1981 track ‘Menergy’ by iconic electronic disco producer Patrick Cowley.

The world of Dirty Girtie’s Salon (named after the classic bingo call) was created from the ground up by Agile and both the set and action in the film are peppered with bingo calls for keen fans to spot. 

The salon is set to be re-created in the new year. It will open as a pop-up hairdressers for customers to visit and to get their fox on for real.

As well as the launch spot, the campaign includes a series of product films, radio ads and a Responsible Gambling (RG) film. In the campaign’s RG film we see the ensemble of Dirty Girtie’s turn down the music and take a pause from the action.

Sara Jolly, head of brand Gala & Foxy Bingo said, “Foxy Bingo is back and it is foxier than ever! This campaign perfectly captures the foxy attitude, and sets the stage for a brilliant and playful new future for the Brand. It’s time for everyone to get their fox on.”

Noel Hamilton, executive creative director of neverland said, “When you have an idea as simple as ‘Get your fox on’, suddenly ducks with mullets and a furry boombox make total sense.”

The campaign media was planned and bought by the7stars.