This Festive OOH Campaign Spotlights the Unparalleled Variety of Homes on Rightmove

Rightmove has launched a new festive execution of its OOH campaign to get ready for the Christmas season.

The playful new poster, created by the brand’s creative agency Neverland, shows a trail of sleigh tracks and hoof prints alongside the search prompts ‘Secret Location. Workshop. Huge parking space’. The poster builds on the brand’s new OOH series which launched at the end of August.

Each of the posters in the wider campaign shows a simple image alongside three very specific features someone might be looking for when searching for a property. Together the elements hint towards a fictional character (or as in this case, a real person!) who may be looking for very particular type of home. 

The series was created to highlight the unparalleled variety of homes on Rightmove, which has the UK’s largest selection of properties for sale and to rent.

The latest poster will run across railway stations and across the London Underground. Media was planned and booked by Wavemaker UK who were appointed to the brand’s account at the start of 2024.