Neverland Appoints Josh Harris as CEO

Creative agency, Neverland, today announces the promotion of managing director Josh Harris to the newly created role of CEO. Josh will focus on creative innovation, clients, and people to help drive the evolution of the agency. 

In his new role as CEO, Josh will continue to lead the charge on growth of the business and will put a large focus on bringing in a more diverse range of talent to the agency and industry. Josh will partner with co-founders Jon Forsyth and Simon Massey innovating the existing Neverland capability to add value to clients and enable them to focus on driving expansion through the agency’s recently launched franchise business model – Imagine Neverland.

Having served as Neverland’s head of client service for one year, and managing director for the past two years, Josh has played a crucial role in spearheading the agency’s growth and has helped to build strong client relationships across the agency’s portfolio including Rightmove, Entain, Kopparberg, Innocent. Age UK, Which? and recently won account, Parkdean Resorts. In 2023 he was recognised by Campaign as their Account Person of the Year. 

Before joining Neverland, Josh’s previous positions included managing partner for British Airways at Ogilvy and partner for Amazon at Joint. 

Josh Harris, CEO of Neverland said, “I’m lucky to have found myself at the right place at exactly the right time. It’s rare in our industry that you really get to see what you’re made of. This is one of those moments and I’m very excited to see what we’re capable of as a team with nothing to lose. Thank you to Jon, Simon and everyone at Neverland for the opportunity.”

Jon Forsyth, co-founder and CCO at Neverland said, “As Neverland sets sail towards new, exciting horizons, it is time to acknowledge the talent that has got us here and let them take the wheel. Josh has demonstrated not only an ability to lead, but to navigate the agency's success beyond the normal conventions of growth. He is a next Gen super CEO and has already assembled a team of avengers that will define a new type of agency value. Simon and I will continue our drive for the business, devoting even more time to client relations, driving new business and growing the Imagine Neverland franchise business.”