Friend’s Paul Herrmann directs the internet fever dream and viral hit, ‘My Barn, My Rules’ from Berlin based MCR-T & horsegiirL.
Our bridled star shows us just what she gets up to outside of the farm; from skydiving, skateboarding, to step and repeats (sponsored by Keta, of course); horsegiirL will not be tamed.
‘My Barn, My Rules’ is the real song of the summer, of course. Racking up 10 millions streams in mere weeks and so provoking it caused a live on-air fight between two Radio 1 DJ’s; horsegiirL’s security had to be stepped up, as seen in the video, as a result of the controversy.
Paul Herrmann gives justice to the internet’s anthem, and matches the wild BMPs with as much pumping visuals. Every frame is as chaotic and wild as the last. An underground fashion editorial in motion. Showing he is anything but a one trick pony; Paul swaps his signature cinematic, poetic luxury fashion and sports world to make a video that looks exactly as it sounds; absolutely insane.
It’s no doubt going to make anyone without a TikTok account or under the age of 27, go 'wtf' and not understand but that’s kind of the point of horsegiirL; ‘My Barn, My Rules’.