HSBC Argentina Protects Your Information in 'Succession' Inspired Spot

argentinacine, HSBC Argentina and DAVID Buenos Aires are once again betting on humour with the 'Succession' campaign to raise awareness of a problem that continues to grow in Argentina and the world. The campaign was directed by Augusto Giménez Zapola and Ale Rey form argentinacine.

With more than 1.2 billion attempted cyber-attacks registered in Argentina last year, cybercrime has become one of the country's most common and harmful practices. In these types of crimes, cybercriminals trick people into giving them personal and confidential information, such as passwords, banking details, and credit card numbers. In this context, HSBC Argentina once again decided to launch a new high-impact campaign to raise awareness and educate on the risks of operating online and how to protect personal information to avoid being a victim.