KBS+ Rebrands The Prudential Center

The Prudential Center has officially launched its rebrand under the theme - "Our House Rules," inviting the estimated two million people who attend events each year at the arena in downtown Newark to feel right at home. Created by brand agency KBS, the campaign distinguishes the venue from its competitors in the region and establishes the Prudential Center as the premier, go-to entertainment venue in northern New Jersey. The campaign's theme carries a double meaning - touting how the Prudential Center "rules" while also providing fans an informative list of "house rules" to follow for those who visit. The rules include No. 6 - "Find your way: No matter how you get here, you belong here;" No. 8 - "Get Loud;" and No. 23 - "Be neighborly: Everyone is a local in our seats." 

The rebrand will have a significant presence in and around the Prudential Center, including signs, posters, billboards and transit ads. There will also be rules tailored for locations around the arena; for instance, drink cups at concessions stands read, “Stay half full,” and napkins reading, “Keep it clean" along with web ads, content on the Prudential Center website and a public relations effort.