Kizik Unveils a New Look Ahead of Its Retail Expansion

Kizik, the industry leader in hands-free footwear innovation, is debuting a new brand platform designed by creative agency Yard NYC as it expands its brand into retail, wholesale, and international markets. To support Kizik’s growth, Yard has created a comprehensive brand and marketing initiative introducing Kizik’s brand promise: “Motion Is Magic.”

“We saw an opportunity to transform the brand’s functional benefit of “hands-free” into an emotional benefit rooted in our target consumer’s desire to move frictionlessly through life,” explained Ruth Bernstein, CEO of Yard NYC. “These insights and more led us to ‘Motion is Magic,’ an inspiring brand promise that captures the easy, unencumbered way our consumers move through life and experiences.”

Yard developed a new branding look, feel, and tone for Kizik that comes to life through an attention-grabbing photography style that simulates the idea of motion through the use of blurred imagery set against close-up shots.

Yard also created new design guidelines, packaging, website, social and advertising. Compelling new creative will begin rolling out across the brand’s website, social, and other digital and brick-and-mortar channels. The campaign will also have omnichannel distribution across out-of-home, connected TV, linear digital display, traditional & streaming, and paid social. The campaign was shot in Barcelona. The images from the campaign tell a story and invite consumers to connect and engage in a world that inspires adventure, where Motion is Magic.

“Our customers have consistently shared their astonishment at how effortlessly our step-in technology integrates into their lives, magically allowing them to live their life in an elevated state of flow,” said Monte Deere, CEO of Kizik. “This feedback illuminated a larger realisation: our innovation goes far beyond the convenience and functional benefit of not tying shoe laces; it unlocks a new way of living.”

Encompassing everything from product design and positioning to branding, marketing, retail experience, customer service, and company culture, "Motion Is Magic" will act as a catalyst for Kizik’s next and most ambitious phase of growth. Kizik will continue to expand its influence and reach new consumers in 2024 by forging a national brick-and-mortar roll-out, entering into new wholesale partnerships, and expanding into international markets.

"We are rapidly growing as a brand both on our owned retail channels and through our wholesale partnerships. This year we will bring Kizik to over 500 wholesale locations alongside six of our own stores, projecting for 15 stores total by the end of 2025," said Monte Deere, CEO of Kizik. "We've also signed with our first international partner to bring Kizik to the UK, with plans to continue our brand expansion internationally."