Leo Burnett Argentina's Warsteiner Campaign Captures Online Comments to Fuel Debate

Leo Burnett Argentina recently presented two commercials for their client Warsteiner.

They were both directed by Diego Nuñez Irigoyen and produced by Agosto.

In Argentina, Warsteiner differs from the light beers most consumers prefer but those who like it, really like it giving birth to the claim the brand has been working with for two years:

If you like it, fine.To continue building on this concept, a two-phase experiment was conducted. The first consisted of uploading this video below

As expected, the piece led to a huge amount of controversy on social media.

Integrating this, the brand launched a second video in which people’s negative comments were transformed into an interactive manifesto of the brand, underlining its values and concept: If you like it, fine.