With the modern day's dynamic market, it is crucial for advertising agencies to keep up to date and ensure their own and clients' growth. Therefore, McCann Prague has put its trust in Marketa Ruzickova as its new chief growth officer. With her passion for marketing and branding and her international career, Marketa has developed the skills and insight to bring McCann and its clients to the next level.
From her time at Czech-based company Lasvit where she built the company's digital marketing from the ground up, Marketa's professional experience reaches across the globe. First, she spent her time in the USA, where she helped Czech start-ups within the New York branch of Czech Invest. Then, she served as key account manager at L'Oreal and then led marketing at Estée Lauder Czech and Slovakia. She has worked with a wide variety of international companies such as FWD Insurance, Farfetch, Quintessentially, Ports 1961 and Moser and also set up her own company 'Behind The Brands' in Asia. As a result, Marketa has acquired knowledge on how to cross country borders and how to help companies cross business borders. Now she came back to Prague, after working six years abroad.
"I am very much looking forward to working with people within the McCann family, whose work I have admired for a long time. I believe I will use my experience from the US and Asian markets to grow our current and future clients."
As chief growth officer, Marketa will closely cooperate with McCann's leadership team, network and its ecosystem. Together they will push the agency's international prospects in a forward direction. Marketa will also help McCann's domestic clients in all areas of marketing communication and improve McCann's reputation in general. She is prepared to share her knowledge to help companies cultivate their full potential. As a result, McCann Prague is ready to grow. With Marketa's international and extensive experience, the agency's and its clients' future is bright.