Samsung Galaxy Uses AI to Erase Your Ex This Valentine's Day

With love in the air, and the season of heart-shaped balloons and roses descending across the region, Samsung is taking on a different spin on this occasion by addressing the elephant in the room – the pre-Valentine’s Day breakups.

Getting over someone isn’t easy, especially when gigabytes of memories on phones keep reminding users of them. But a breakup doesn’t mean they have to delete those epic moments of themselves too.

'The Breakup Edit' showcases the newest AI-powered Galaxy S24 Series as it helps make heartbreaks a little easier to forget. 

Using the Generative AI Edit feature, they can simply erase that not-so-special someone out of their lives with a few taps – just like that! And while this won’t mend a broken heart, it can at least mend their photos, and let out some steam.

They can also replace the ex-shaped void with something more delightful. Perhaps a cute puppy, the ride-or-die BFF, a celebrity crush, or even a unicorn – anything that brings a smile to their face.

This latest campaign stems from the insight that a lot of couples reassess their relationships in the lead up to Valentine’s Day, and so a surge of breakups happen. It’s a story that most people can sadly relate to at some point in their lives.

James Tan, Cheil Dubai creative director, adds, “by shifting the spotlight, we wanted to highlight the benefit of Galaxy’s Generative AI Edit feature, through a relevant story of a breakup, saying that if love doesn’t work out, we’re here to help you work it out.”