TBWA\Chiat\Day LA Follows the Sun Coast to Coast for Jimmy Dean's

The Sun embarked on a fun-filled journey from coast to coast today to spread the exciting news of Jimmy Dean's new lunch and dinner options. In a series of tongue-and-cheek online vignettes and TV integrations created by TBWA\Chiat\Day LA, the sun is shown rising bright and early this morning in New York City and steadily making his way West, hitting airports, sporting events, talk shows and even game shows along the way.  

Check out http://sunniestday.com to scroll through his progress and #followthesun as he completes his journey and takes his final bow at sunset. What a day!