TBWA\Chiat\Day LA's Athlete-Studded Gatorade Spot Shows Sport is 'All For Fun'

In its latest installment of the Fuel Tomorrow campaign, Gatorade is celebrating the fun of sport, underscoring the brand’s belief that when you play for the love of the game, you get the most out of it.  

The creative from TBWA\Chiat\Day LA was developed based on the National Alliance for Youth Sports reporting that a majority of kids are quitting sports by age 13 because it’s not fun anymore. 

The spot, entitled All For Fun, features some of the brand’s youngest roster athletes to inspire the next generation to have fun while playing sports, including Fernando Tatis Jr., Sydney McLaughlin, Paige Bueckers, Trevor Lawrence and Karl Anthony Towns. 

In the spot, each athlete is brought back to when they were kids to depict one of the best parts of playing sports – the comradery of the game and falling in love with sport. 

All For Fun is the first-ever commercial to feature Gatorade athletes Paige Bueckers and Trevor Lawrence.  

The 360-creative campaign will appear across TV, digital, streaming and linear, and will run across Little League World Series, US Open, Women’s World Hockey Championships, NCAA Football and NFL kick-off.  

"We are beginning to see incredible momentum with our partners, athletes, and communities since launching our equity in sport commitment in February. I've been in awe of the way our Gatorade family has come together under the Fuel Tomorrow platform to help provide access to sport and inspire the next generation to play,” said Kalen Thornton, chief marketing officer at Gatorade. “Our latest creative, 'All For Fun' is a reminder that most began playing sports simply because it was fun, and celebrates the joy of the game. We hope this inspires the next generation and reminds others to create positive experiences no matter what game they play.”