Terminix Appears When Pests Do in New Brand Platform

For the first time in nearly two years, Terminix, a Rentokil Terminix Company, is reinvesting in brand advertising in 2024, by introducing a new brand platform and creative campaign inviting customers to - 'Terminix It'. 

Designed by Terminix's new agency of record FCB Chicago (appointed December 2023), Terminix It, aims to accelerate Terminix’s growth in the pest control category. The strategy of this new work drives distinction for the brand through speed and efficiency, which is what customers care about most in their pest control service. This reinforces the  thoughtful and compassionate experience that is unique to the Terminix DNA. 

With over 95 years of pest control experience, more customers trust Terminix every day to help them get rid of it. So, don’t stress about it. Don't wait to deal with it – Terminix It. 

The 'Terminix It' brand platform and, 'When Pests Show Up, So Do We', creative campaign features 10 individual, :15 second, live-action spots for TV and OLV, eight individual, six-seconds, animated live films, social media, streaming audio, display banners, OOH and print advertising. The creative content features a variety of pests: ants, spiders, roaches, termites, mosquitoes, rodents, bed bugs and hornets. The creative content assists in highlighting the variety of pest treatment and services Terminix offers. 

All ten of the live-action spots follow a simple, repeatable structure sourced from the experiences of customers when identifying and reacting to a pest-related issue. First, the  spot focuses on the moment of pest discovery, then to the moment when customers make the choice, and solve the pest issue with 'Terminix It'. 

The launch of this new work follows the announcement of Pedro Pérez as chief creative officer for FCB Chicago, following the appointment of Andrés Ordóñez as global chief  creative officer for FCB.