Tito’s Handmade Vodka Unleashes Tito’s in a Colossal Can

Tito’s Handmade Vodka remains steadfast in its commitment not to make a canned cocktail; but with the canformity upon us, the brand is left with no choice but to take its widely celebrated Tito’s in a Can campaign to massive new heights. Introducing: Tito's in a Big Can: a colossal, 128-ounce, cocktail keg that’s made for fans to fill with damn good vodka, and whatever else they want.

Just like the OG version, Tito’s is putting the power in the hands of the people, enabling them to express their creativity and enjoy their favourite libations exactly how they like them, except this time via a refillable cocktail keg with enough beverage to share with their friends. And for those only looking to make a cocktail or two? Meet Tito's in Any Can: an insulated can-cooler that's also a refillable cup. Just find a can of your favourite mixer, take a sip, and pour a little Tito's in it.

“At Tito’s, our innovation lies in the ways we bring people together with our world-class vodka to enjoy cocktails the way they want them,” said Taylor Berry, VP of brand marketing at Tito’s Handmade Vodka. “The introduction of Tito’s in a Big Can widens the canvas of cocktail customization with 128 ounces of pure emptiness and opportunity. Together with Tito’s in Any Can we are giving our fans a one-two-punch to resist canformity and craft their own superior-quality cocktails alongside their family and friends.”

As a part of the ‘CANFORMITY’ campaign, the brand is unveiling a 60-second video that captures the excitement of it all by drawing inspiration from iconic action films embodying rebellion, starring Tito's Handmade Vodka as the hero that defies the ordinary.

Available for a limited time, both products can be purchased online at titosvodka.com/can or at the Love, Tito’s retail store in Austin, TX. All net proceeds from the two cans will go to the customer's choice of non-profit that the brand has teamed up with.

The campaign video and additional creative assets were made in collaboration with Arts & Letters Creative Co.