Unlock Your Inner Traveller in Choice Hotels Campaign

Whether you're traveling for leisure or business this year, Choice Hotels has you covered. In its latest campaign from creative agency of record McKinney, Choice has partnered with actor and writer Keegan-Michael Key to remind guests that whatever the reason for your travel, Choice Hotels has a hotel for every type of trip.

In the new campaign, 'A Stay For Any You,' Key - who is renowned for his ability to transform and embody a wide range of characters - plays a humorous mix of travellers to highlight Choice Hotels’ diverse portfolio of 22 brands. The campaign features four Choice brands - Radisson, Cambria Hotels, Comfort Inn & Suites, and Quality Inn and will run across broadcast, streaming TV, radio, social, and digital platforms.

In the launch spot for this campaign, Keegan-Michael brings to life different traveller characters, like the 'Free-Hot Breakfast Hero' flipping a freshly-made waffle at a Comfort hotel and the 'Business Big Leaguer' at a Radisson hotel confidently stating, 'Go for Key!' The spot continues transitioning between different Choice Hotels brands and traveller types, with Keegan-Michael bringing his humorous touches throughout. The message is clear: With Choice Hotels, there’s a stay for any traveller you want to be. 

"We crafted this campaign to bring to life all the different trip occasions that travellers have, and we knew Keegan Michael-Key would be the perfect person to embody all these different personas," said Lyle Yetman, executive creative director at McKinney. "We worked hand in hand with Keegan-Michael and his wife and collaborator, Elle, to bring the scenarios to life in a way that felt authentic, true, and fun."