Dr. Schär Believes Everyone (Santa Included) Deserves a Joyful, Healthy Holiday Season

With over 400 million people worldwide affected by gluten intolerance, including many celebrities, the team at McCann asked themselves: Could Santa Claus be silently struggling too? After identifying common symptoms—rosacea, pale skin, bloating, and swelling—McCann sent Santa a letter encouraging him to try a gluten-free lifestyle this Christmas and see how much better he could feel.

This lighthearted campaign is more than a fun holiday story; it raises awareness about gluten sensitivity and encourages people to make their celebrations inclusive with gluten-free treats. Because Dr. Schär believes everyone—Santa included—deserves a joyful, healthy holiday season!